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Global Research and Consulting Group

May 13, 2021

RE: Fregenet Foundation and Global Research and Consulting Group

Dear Friends and Supporters of The Fregenet Foundation,

Over the past four months, GRC Western has been privileged to work alongside Fregenet Foundation to help support its mission and growth aspirations to serve Ethiopian youth and communities. Tafesse has been a wonderful partner to work with and his visible impact on communities has been an eye-opening experience for our team as we’ve become closer with the foundation. That said, we are highly impressed with his dedication to the foundation’s cause and we look forward to maintaining a close relationship in the future.

The objective of our project was to help Fregenet Foundation identify sustainable financing opportunities and increase its visibility through new marketing initiatives. Our work consisted of the following:

  • Market and competitive analyses
  • Donor research
  • Internal social media strategies
  • Outsourcing social media practices
  • Direct-to-consumer marketing strategies
  • University outreach initiatives
  • Volunteering and outsourcing construction
  • Marketing budget

On behalf of our entire team at GRC Western, I would like to thank Fregenet Foundation for having us as your project partner. We have collectively enjoyed and learned from this experience and we hope our work makes a meaningful difference moving forward.


Matt Potter Project Lead

Project Team: Allan Zhang, David Kang, David Zou, Ismail Abdelmalek, Jessica Bian

Global Resource and Consulting Group, Ivey Business School & Western University